Three packaging innovations for the wine industry

In 2017 Australia’s wine industry was estimated to be made up of 2,468 wineries and 6,251 grape growers, and it contributed over $40 billion annually to the Australian economy. As a major industry for Australia, wine producers rely on packaging to maintain their product quality, taste standards and to promote their brand message.

There have been a number of recent innovations in wine packaging introduced to the local market that aim to help local wine producers stay ahead in a competitive global marketplace. Three innovation highlights include:

Innovative printed casks and flexible packaging
This is an innovative cask solution, which is suitable for all types of wines and offers a superior preservation quality when compared with bag-in-box systems.
The innovative cask can be custom printed to maximise branding on shelf and allow companies to brand their drink products without the need for additional external packaging. The shaped pouch provides a modern look and they have a carry handle that also helps with pouring.
The bags are flexible, self-supporting and come in 1.5, 2, 3 or 5 litre sizes with a choice of aseptic options. They allow wine companies in Australia to maintain the quality of their product beyond a traditional bag-in-box product. It helps extend the shelf life of a range of beverages when compared to using bag-in-box systems.
Shelf life is extended due to the film structure of the packaging, which provides an important barrier to oxygen and ensures the preservation of the product for a longer period of time. This new packaging from Jet Technologies permits wine to be kept for up to eight weeks in ambient environments after opening.

Sparkling wine closures with polylaminate technology
A range of hoods made from biocompatible material – a patented polymer, that are multi-layered & have self-supporting material – are now available in Australia. They are free from glues and the laminate is of 100 per cent vegetable origin.

Continuous research and innovation recently led to the development of the new wine closure range, which are made of co‐extruded polylaminate, a multi‐layered, self-supporting material that is produced through the direct co‐extrusion of raw material (aluminium and polyethylene) and that is completely free of adhesion promoters.
Jet Technologies has partnered with the patented material owner in collaboration with its in‐house team of specialised engineers and researchers who worked tirelessly to improve the characteristics of the previous products in the market.

The new closure range is available in all standard closures used for sparkling wines, including large sizes and with multiple printing options.

The closures are certified for contact with foodstuffs in compliance with all European and non‐European regulations. Migration tests on the polylaminate verify the absence of harmful or hazardous substances such as Bisphenol A, heavy metals and aromatic substances (Ministerial Decree 21/3/73 and Regulation (EU) 10/2011).

Soft Touch film for wine labelling
Jet Technologies and its partners have invested in researching and analysing the emotional impact, positive emotion and influence of the packaging sensory experience in the purchasing decisions of consumers.

This is of particular importance to the wine industry, because it affects whether tactile product packaging finishes are chosen by consumers and an increase in product sales. The research focused on their Soft Touch laminating film, with a soft feel and a velvet effect, which is used for both the packaging sector and wine labelling for its ease of embellishing.
The research found that with a choice between two products, one of which is covered by the Soft Touch and another film without, it produces 275 per cent more emotional intensity, and 247 per cent more positive emotions in the participants when handling product which is coated with Soft Touch.

Seventy percent of the test participants said when making a purchase decision, they would choose the films-coated with Soft Touch, compared to 30 percent who would choose the ones without.

It was also found that 73 per cent of the participants found Soft Touch more enjoyable by touch and 71 per cent by sight.

Clearly, the research shows that there is a marked difference in the emotional response of consumers to products that offer a deeper sensory experience via packaging and sensory labelling. While many businesses are very familiar with the concept of visual branding, this is only part of the sensory experience of a brand and attention also needs to be paid to other sensory aspects such as touch and feel.

Wine producers in Australia should assess whether they could gain a competitive advantage by using Jet Technologies’ Soft Touch film for their wine labelling.

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