Bourbon brand Jim Beam has partnered with actress Mila Kunis as part of its new “Make History” campaign.
The partnership will see the popular actress feature in a global branding exercise, beginning with television commercials in Australia, the US and Germany. The campaign will also see the That 70s show and Black Swan actress appear in retail materials and on jimbeam.com, as well as the brand’s Facebook and Twitter pages.
According to Kentucky.com, Kunis will feature alongside mater distiller Fred Noe.
Kevin George, chief marketing officer and senior vice president of Beam Inc said "Anyone would want to share a Jim Beam with Mila. We love that about her."
The Make History campaign will premiere three new television commercials featuring Kunis in the United States in mid-February and will roll out in markets worldwide over the next few months.
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