Adventure Snacks, an Australian kids’ lunchbox and mealtime product manufacturer, was recently announced as a finalist in the national Australia Post ORIAS awards.
The company was founded in 2014 by mother of two Tracey Batt, beginning with a range of organic baking mixes which were primary sold online, wholesale and at farmers’ markets.
Soon Batt added lunchboxes to the website to make packing healthy lunches easy and fun.
“I found that it was easier to give my kids healthy, non-packaged food when we had the right ‘tools on hand to help. By making food fun, kids are more likely to be open to trying new things,” Batt said.
“By 2018, I realised that to scale up the baking mixes, I needed to go down the path of large-scale manufacturing. The lunch box range was growing rapidly so I decided to expand that side of the business. I have increased the range of mealtime-focused products to 1,300, which helps Australian parents of children aged from toddlerhood to primary school.
“Our focus aligns with the vision to pack healthy lunchboxes and to make mealtimes as a family more fun.”
Over the past three years, Adventure Snacks has been growing at a rapid rate, with annual revenue growing by over 200 per cent over the past 12 months, up to $1 million.
“Month to month, sales have increased hugely over the past year compared to the year before – even when we were impacted by COVID lockdowns and school closures,” Batt said.
“During this time, lunchbox sales almost ceased with kids not being at school, so we quickly pivoted our marketing to focus on the tableware and accessories ranges which were more appealing to families spending more time at home.
“We also increased the informational/valuable content we were publishing to ensure our audience remained engaged during this time.”
Adventure Snacks will soon commence a partnership with a charity to supply school lunches to underprivileged children, adding a social enterprise aspect to the business.
“I have grown the business to a place where I am able to give back. I want to support relevant not-for-profits,” Batt said.
“Being announced as a finalist in the awards is a huge achievement for my business. We have had a big year of growth, despite schools closing down for some time last year. To be recognised for the hard work you have done is very encouraging and I have big plans for the future!”
In 2020, Adventure Snacks was also awarded two People’s Choice Awards for Customer Service and Making a Difference – Health and Wellbeing.