AFGC releases guide about opportunities in Indonesia

Australian food and beverage manufacturers will gain important new insights and information about export opportunities in Indonesia with the release of a new, specialised guide by the Australia Food and Grocery Council (AFGC).

Indonesia is already a top-10 export destination for Australia’s food and beverage sector and the Food and Beverage Export Guide to Indonesia will help Australian manufacturers understand and explore new opportunities as the market grows into the future.

AFGC Deputy CEO Dr Geoffrey Annison said the guide is a practical and data-driven tool that will help Australian food and beverage manufacturers expand the export opportunities in Indonesia.

“Indonesia is a growing market and the Indonesia Food and Beverage Export Guide is meant to serve as a tool to help Australian food and beverage exporters understand the Indonesian market with information on changing consumer behaviour, category insights, the regulatory landscape and listing key stakeholders in Indonesia.” Dr Annison said.

The COVID-19 pandemic of 2020 has highlighted both the importance and potential vulnerabilities of global food supply chains. As countries around the world deal with the fallout of the health crisis, governments are also focused on ensuring continued supplies of essential food and grocery products for their populations. The crisis has highlighted the importance of agricultural trade in maintaining food security and stable food prices.

“The recently completed Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA) will greatly facilitate closer trade relations and help build supply chains in both the countries. Indonesia is a top ten export destination for the Australian food and beverage sector and promises to be an important growth market. Improved market access and reduced barriers to trade enabled by IA-CEPA will help exporters realise this opportunity.” Dr Annison said.

The guide was funded by a grant from the Australian Government’s Department of Agriculture, Water and Environment and supported by the Australian Trade and Investment Commission (Austrade). The guide is a comprehensive and informative document and is based on research conducted by Euromonitor International.

Austrade’s Trade Commissioner (Jakarta) Tim Martin said, “IA-CEPA provides new opportunities for Australian businesses in Indonesia and further strengthens our export sector. This comprehensive report will be of great assistance for Australian food and beverage exporters exploring the Indonesian market.

“Austrade was pleased to support the development of this important market guide and looks forward to working with exporters in uncovering new opportunities in Indonesia.”

To create the most extensive exporter’s guide for Indonesia, Euromonitor International, a global and independent market intelligence firm, used local knowledge and data gathered in a methodology that included discussions with multiple market players, analysis of reports and statistics and physical and online store visits.

This methodology ultimately enabled Euromonitor to help develop an export guide for Australian food and beverage businesses with detailed information on Indonesia’s economic landscape, food and beverage market landscape, supply chains and regulatory framework for import procedures.

Euromonitor International Project Director, Jorge Rosas said, “It was a great opportunity to conduct this level of consultative research and illustrate the full extent of Euromonitor International’s research methodology on a project that will significantly assist Australian exporters to make informed decisions and to ultimately succeed.”