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AIP offers ‘Introduction to the Economics of Packaging’ course

The Australian Institute of Packaging (AIP) will be holding an Introduction to the Economics of Packaging half day training course for the industry in Melbourne in October and Brisbane in November.

This course is intended for people who have a direct involvement in packaging operations within all packaging associated industries. This includes the production, development, technology, purchasing, sales, QA/QC, marketing, regulatory and development functions.

Cost effectiveness is the sole criterion for success in today’s competitive business environment. Therefore efficient and cost effective packaging is an essential element in the marketing mix of a product.

Packaging plays a vital part in product distribution. It is the major factor in ensuring that the quality at the end of the production line finishes up in the hands of the ultimate customer. Packaging is designed and constructed solely for this purpose. It adds little or nothing to the value of the product. It merely prevents physical damage and/or preserves the product.

Packaging, in product distribution, is a techno-economic function aimed at maximising sales, while minimising the total overall cost of distribution. It can be regarded as a benefit to be optimised rather than merely a cost to be minimised.

Packaging must be considered in relation to four major factors in industry today: materials utilisation; machinery and line efficiency; movement in distribution and management of people.

According to AIP, this half-day course offers a clear comprehensive and precise, non-mathematical introduction to packaging economics. It touches on the choice of materials and the associated costs, what drives packaging costs, how and what to look out for in cost savings within the boundaries of packaging.

At the completion of this half day course, the student should be able to:

  • Discuss the packaging costs.
  • Discuss the elements of packaging costs.
  • Classify the costs.
  • Discuss the guidelines for Cost Effective Packaging.
  • Describe how to prevent unnecessary costs creeping into the supply chain.
  • Identify the factors required for successful packaging from a cost perspective.
  • Understand the basics of packaging economics.
  • Acquire an appreciation of future trends and developments with the cost confines of packaging.

The AIP will conclude the course with applications in the industry, associated problems, choosing the correct packaging for the application and which aspects of packaging to avoid with cost in mind.

The course is being held in Melbourne on Tuesday 21 October, 2008 and Brisbane on Wednesday 19 November, 2008.

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