ALDI Australia has been named Supermarket of the Year 2014 at the Roy Morgan Research Customer Satisfaction Awards Night.
This is the third time ALDI has been awarded Supermarket of the Year by Roy Morgan Research since 2011, the inaugural year of the Customer Satisfaction Awards.
“We are thrilled to be awarded the title of Supermarket of the Year in the Roy Morgan Research Customer Satisfaction Awards 2014. It is true testament to ALDI’s values and our commitment to deliver Australians the best possible supermarket experience”, said Oliver Bongardt, ALDI Managing Director Buying.
“Everything we do is designed with one goal in mind – to enable Australian shoppers to live richer lives for less. Making sure our customers are satisfied with their experience at ALDI is a big part of this, which is why we offer permanently low prices, an award winning product range and a quality in-store experience.”
“As we enter our 15th year, we haven’t lost sight of that focus. We strive for quality throughout our business; in our people, our products, our processes and our stores. We will continue to listen to our customers, look for ways to improve and bring new innovation to the marketplace,” Bongardt said.
Roy Morgan Research CEO, Michele Levine said “In today’s environment, where social and mainstream media is quick to name and shame half-hearted (and worse) service, it is vital that excellence is also publicly recognised and celebrated. The Roy Morgan Customer Satisfaction Awards do just that — with the best and brightest of 2014. ALDI’s continued commitment to customer satisfaction is commendable and we are thrilled to award them Supermarket of the Year 2014.”
The annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer Single Source survey, as well as Roy Morgan’s Business Single Source survey.