Amazon’s Australia launch “really, really close”

Amazon Seller Summit_Rocco_Breauniger

E-commerce giant Amazon is “really, really close” to launching both its retail and marketplace offerings in Australia, the company’s Australian country manager told a gathering of sellers in Sydney today.

While Rocco Braeuniger (pictured) could not provide the 600-strong audience with an actual start date for the company’s local operations, he did confirm that Australia will become the 13th country in which it operates.

The event was organised in partnership with the Australian Retailers Association (ARA) and the SME Association of Australia (SMEA) and was intended to explain how businesses, big and small, can use Amazon Marketplace to grow.

“We held the Seller Summit to encourage and educate Australian businesses on how they can use Amazon Marketplace to take their products to a global audience. With more than half of units sold globally coming from Marketplace sellers, we know that customers love the unique selection that they bring,” said Braeuniger.

“We are excited to work with many thousands of Australian businesses to help them reach more than 300 million customers around the world and to grow their business.”

Apart from Braeuniger, Head of Amazon Marketplace in Australia, Fabio Bertola also addressed the audience. He offered practical guidance on how businesses can take their businesses to millions of customers across Australia and around the world via Amazon Marketplace.

Successful Australian businesses including baby brand from Bondi, Hip Cub, also took to the stage to provide firsthand insights on their own experiences selling on Amazon globally.

Since the launch of its Marketplace in 2000, Amazon has helped businesses around the globe to increase sales and reach new customers. Sales from Marketplace sellers now represent over 50 per cent of all items sold on Amazon websites globally.

Amazon Seller Summit_Panel_wide