Appletiser builds connection with Christmas celebrations

A new Appletiser brand campaign has been launched by Coca-Cola South Pacific to associate the sparkling apple soft drink with Christmas celebrations and the holiday period quickly approaching.

Partnering with Westfield, the brand will run through shopping centres across Australia to elevate purchase consideration in major retailers and get brand awareness on digital screens.

According to Appletiser Brand Manager Aoife Bambrick, the messaging will focus on encouraging consumers to enjoy Appletiser for their next at-home celebration by providing tips on being a good dinner host.

“The Bubbles Done Differently campaign is a nod to Appletiser’s premium positioning and is aimed at showcasing the brand as the perfect addition to festive celebrations with family and friends,” Bambrick said.

“We want to inspire consumers to think about their non-alcoholic choices as they plan their parties and consider how Appletiser can play a role as the other bubbles option for the occasion.”

Coca-Cola is aiming to reach women across key interest areas such as fashion, food and beauty, in addition to targeting new mums.

The company has used 2015 to focus on initiatives that reduce its environmental footprint, supporting active and healthy living in addition to the creation and maintenance of safe, inclusive work environments. It ranks among the world’s top 10 private employers with more than 700,000 system associates.

Bambrick suggests that messaging will focus on offering authentic voices to engage the brand’s target audience through credible personalities in the food and lifestyle space.