Asia’s biggest food and beverage exhibition opens today

SIAL China welcomes international and domestic exhibitors, including an Australian pavilion, to Shanghai for its annual exhibition starting today.

Innovation and internationality are core themes at Asia’s largest food and beverage exhibition. Both themes will be pushed even further thanks to professional events such as SIAL Innovation and the value-added services of Match-Making and BAB platform.

These e-business services work to connect buyers with suppliers. In 2016, 30,685 appointments were initiated for 8,520 visitors and 2,702 exhibitors through the Match-Making System. In addition, the SIAL China More Valuable Service – BAB platform uses artificial intelligence technology to facilitate business for agents and alliances. Buyers looking to source global direct food suppliers are able to leverage the electronic business matching system and the industrial cluster data source on the BAB platform, to connect with 200,000 specialty distributors in China.

At SIAL China 2017, domestic pavilions from Gansu, Heilongjiang, Hunan, Ningxia, Shandong, Shanghai, Zhejiang, Changchun, Dongguan, Huzhou, Ningbo, Xiamen have been confirmed, and domestic influential brands including COFCO and Yili will attend as independent exhibitors.

Apart from the Australian pavilion, there will also be international contributions from Argentina, Brazil, Canada, France, Germany, Greece, Ireland, Italy, Japan, Korea, Lithuania, Morocco, the Netherlands, Poland, Russia, South Africa, Spain, Sweden, Thailand, Tunisia, Turkey, Uruguay, and the USA. All will host pavilions.

At SIAL China 2017, there will be 13 halls, 149,500 sqm, four dedicated zones for meat, dairy, alcohol and beverage, and an expected record number of 3,200 exhibitors and 80,000 professional visitors.

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