AussieMite, an Australian-owned option in the yeast-based spread market, has secured national distribution and will now be available in all Coles supermarkets.
Developed as a locally-based alternative to iconic brand Vegemite, which is owned by US company Kraft Foods, AussieMite is a small family-owned business with a local focus.
“We are committed to keeping profits in Australia, using only the best local ingredients, where possible, and with all the packaging including the jar, lid and label, made in Australia” says AussieMite Managing Director Elise Ramsey.
The company seeks to use only the finest, ethically sourced ingredients and avoids chemical additives and preservatives
Coles General Manager of Grocery, Richard Pearson, says: “Coles is delighted to add yet another Aussie-made product to our shelves. We sell more products carrying the Australian Made Australian Grown logo than any other brand in the country and we’re sure AussieMite will be another popular choice for customers.”