While conscious living has continued to be an important factor in Aussies lives, a quarter (26 per cent) of the nation has admitted to having limited knowledge on recycling and soft plastics recycling.
While most Aussies are aware of recycling via kerbside i.e. the yellow top bins, when it comes to recycling soft plastics research commissioned by Kellogg’s Australia revealed 85 per cent of the nation aren’t aware that soft plastics – like cereal liners – can be recycled.
If recycled correctly, soft plastics, the kind that can be scrunched into a ball, can be turned into low maintenance and durable products that are designed to last, a fact half the nation (53 per cent) is unaware of.
Ninety per cent of Aussies admit they would feel more comfortable recycling if they had a deeper understanding of where the plastics were going. To help raise awareness of the fact that soft plastics can be recycled, and inspire Aussies and kids alike on recycling soft plastics, Kellogg’s Australia has worked with REDCycle and Replas to create sustainable planter boxes, made with recycled soft plastics.
The sustainable planter boxes will be donated to refresh the community garden at New Lambton South Public School in Newcastle, this December.
Tamara Howe, director of corporate affairs & general manager at Kellogg’s New Zealand said, “Australian’s want to recycle but with so much information out there, it can be overwhelming and confusing. Our research has shown 69% of the nation feel their lack of knowledge actually stops them from recycling. As a founding partner of REDcycle, we want to cut through the clutter and share the simple message that our Kellogg cereal liners along with other soft plastics can be converted into sustainable products that last.”
Maree Lowes, Australian actress (best known as dirtgirl in dirtgirlworld) and Changemaker for the planet said, “I’m all about writing a better story for the next generation! Kellogg’s have been on the breakfast tables of Aussie families for decades, so I’m excited they’re leading the way on soft plastics recycling. We want everyone to know that there are really simple ways to reduce, reuse and recycle. And it all begins with understanding the how; how plastics can be recycled.”
Kellogg’s cereal liners along with other soft plastics can be recycled via the REDcycle recycling initiative where plastic packaging is collected from the REDcycle drop-off bins at Coles and Woolworths every week.
Through the REDcycle Program, Replas takes the soft plastic material and turns it into durable products designed for outdoor use within the community, like park benches and planter boxes.