Australian fruit destined for Chinese retailers

Fresh Finesse at Subiaco to promote WA branded fruit and the Blue birthmark sticker. Citrus fruits including Navelina oranges, Imperial and Ellendale mandarins, Persian/Tahitian limes, Eureka lemons, pink, red and yellow grapefruit.

Winha Commerce and Trade International, the Australian paddock-to-plate Chinese retailer and wholesale food company, has announced that it will use its participation in a new Australian agricultural research centre to help create new products for the Chinese market.

Last month Winha announced it would be a foundation partner in Ausway College to be created in Deniliquin, which aims to become Australia’s leading agricultural research facility in Australia. Winha hopes to ensure that Australian agricultural producers can develop products that will be sought after by Chinese consumers.

“China is the world’s top fruit consuming nation, but at the moment not all Australian fruit is represented in the country. We need to ensure there are more pears, plums, mangos and other specialised fruits like star fruit created and produced for the Chinese market,’’ said Winha Chairman, Jackie Chung.

“Chinese consumers love the quality of Australian produce, but they also have slightly different tastes and likes to Australian consumers, so we must work with Australian fruits producers to create the right looking and tasting fruit to sell into China,’’ he said.

To illustrate its intentions to continue to promote Australian food in China, Winha has also announced it will import locally made Crystal Nest, Australia’s finest bird’s nest, into China.

Crystal Nest founder James Liew said: “We are delighted to be associated with Winha and we are excited to take our quality Australian product to China.’’

Chinese families who appreciate the reported health benefits of bird’s nest are willing to pay up to $US60 a bowl for the product – making the raw bird’s nest one of the most expensive food items in the world.

Australian owned and operated Crystal Nest sells its bird’s nest product all around Australia and now with the help of Winha (and its chain of retail outlets and enormous customer reach in China), Crystal Nest has found the perfect distribution channel into China.

Winha congratulates Crystal Nest for the extra care it puts into the handling and cleaning of its bird’s nests, ensuring it exceeds the highest global quality standards.

Bird’s Nest Soup is considered a delicacy amongst the Chinese upper classes.