The Australian Manuka Honey Association (AMHA) has received a $165,000 grant from the Government to support international market growth for the highly valued, medicinal honey.
The Minister for Agriculture and Water Resources, David Littleproud, said the grant, funded under the Agricultural Competitiveness White Paper, would help Australian producers and exporters raise awareness of the unique quality of Australia’s Manuka honey.
This important support will help the association also reinforce Australian Manuka honeys’ rightful place in the rapidly growing global market, particularly amidst recent attempts from New Zealand producers to monopolise the term ‘Manuka’ internationally.
Comprised of Australia’s leading Manuka honey exporters and peak Australian honey industry bodies, including ManukaLife, Berringa, Australian Honey Bee Industry Council and ASX listed Capilano Honey, the association aims to foster the industry’s growth and uphold global quality standards for Manuka honey produced in Australia.
“We are very appreciative of the support from the federal government in helping us market our Australian Manuka products globally,” said Paul Callander, Chairman of the Australian Manuka Honey Association.
“This growing industry has opened up additional opportunity for Australian Manuka honey to further develop medical, pharmaceutical, cosmetic and nutraceutical markets as well as Manuka honey in a jar. This expansion will lead to new jobs in the development of value add products manufactured in Australia, which are in increasingly high demand from global consumers.”
The Association plans to allocate the funding towards promotion, growth, quality and global education of the Australian Manuka honey industry.