Growing interest in Australian wine has been reflected in the largest ever attendances at the annual Australian Wine Grand Tastings (AGT) held in Tokyo and Seoul last week, in collaboration with the Australian Trade and Investment Commission (Austrade).
One of the longest-standing Wine Australia events held globally, the AGT Tokyo, along with the evening consumer event received over 850 guests. Attendance at the trade tasting attendance was up by close to 30 per cent.
Speaking about the Tokyo event, Japan Times columnist, Melinda Joe, said, “The tasting was a fantastic invitation to the world of contemporary Australian wine. In terms of quality and diversity of styles, it seems that there has never been a better time. There were a lot of wines with freshness, poise, and complexity. It was great to see unusual bottles like Smallfry’s orange wine next to elegant Pinot Noir from Bass Phillips.”
In Seoul, the AGT event introduced the trade to some of Australia’s best known varieties as well as emerging varieties and styles.
South Korea is the fourth biggest still wine market in Asia with 3.4 million cases sold in 2016. Australian wine currently ranks sixth in sales behind Chile, Spain, France, the USA and Italy. However Australian wine sales have been growing strongly since the 2014 Korea-Australia Free Trade Agreement removed a 15 per cent tariff on Australian wines, levelling the playing field. Australian sales have been outpacing competitor nations since the agreement was introduced.
In its fourth year, the tasting at the JW Marriott Dongdaemun Square Seoul included two master classes during the day by wine writer Mike Bennie, and the Australian Wine Research Institute. The event was attended by over 400 members the local wine trade and media, the largest ever at an Australian wine tasting in South Korea.
Austrade Korea’s Senior Trade and Investment Commissioner, Amanda Hodges, said “The tasting event is to raise the awareness of regional and iconic Australian wine in Korea. As a result of last year’s event, there will be three new Australian wine brands available to Korean consumers.”