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Backelite launches with promise of digital innovation for food industry and others

Capgemini, a leader in consulting, technology and outsourcing services has launched Backelite, a multi-award winning digital service design consultancy, in Australia.

The launch will provide Capgemini with expanded capabilities in experience strategy, digital design, prototyping and development.

Backelite is part of the Capgemini Group and is known for its ability to design “solutions for humans” and its methodology with a focus on human interaction design integrates end-user expectations at each touch point to solve complex business requirements holistically, from concept to delivery.

Highly entrepreneurial and outcome-driven, Backelite’s already strong positioning in the European market delivers services efficiently around the world, boasting an impressive portfolio of clients globally such as Air France, Luxair and Ibis.

According to Nicolas Aidoud, CEO of Capgemini Australia and New Zealand, the launch of Backelite in the region is a natural extension of our capabilities, leveraging on Capgemini’s global footprint, ability to deliver at scale and our deep industry expertise locally to address the growing demand for our digital design and innovation services, said Nicolas Aidoud, CEO of Capgemini Australia and New Zealand.

“With Backelite, we will bring speed to value and innovation to our clients through creativity and technology to build unforgettable digital services,” he said.

Backelite will operate in collaboration with Capgemini’s consulting arm and marks the creation of a powerful new full-service digital offering that will deliver groundbreaking solutions, creating user experiences across websites, tablets, mobiles and wearables.

Susan Beeston, Vice President, Digital Services at Capgemini Australia and New Zealand will lead Backelite Australia, with a focus on rapid growth and expansion.

“Backelite is integral to our ambition to accelerate digital and will enhance our current capabilities at Capgemini. The digital ecosystem is evolving at such a fast pace so it is important to offer our clients a compelling full service solution that can design, create and optimise digital services around our customers’ needs,” Beeston said.

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