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Bakers Delight takes out Food mag award: video

This year, the winner of the Baked Goods category at the Food magazine awards was bakery franchise, Bakers Delight, for its Chia and Fruit Loaf.

Made from Chia wholemeal dough with dates, sultanas and a hint of mixed spice, the Chia and Fruit Loaf contains no preservatives and, like all Bakers Delight products, is made from scratch every day.

The key point of difference to other fruit loaves is that the Chia and Fruit Loaf contains no added sugar and, thanks to the chia seeds, has added health benefits.

An ancient seed, the chia seed was first used by the Aztecs in South America. Now grown and harvested in Western Australia's Kimberley region, this tiny seed contains omega-3 ALA, dietary fibre, protein and antioxidants making it the most nutritious grain available.

Bakers Delight is also supporting the Australian food manufacturing industry, with the franchise partnering with the Chia Company in Kanunarra back in 2010 to ensure a sustainable supply of Australian-sourced chia seeds.

New Zealand bakeries also stock the Chia and Fruit Loaf, and outlets in Canada will soon follow suit, with both regions adhering to the Australian recipe. When launched in Canada, the Loaf will be available in over 700 bakeries worldwide. 

In its nomination form, Bakers Delight said its Chia and Fruit Loaf, launched in August 2012, is a leader in the baked goods sector.

"We see the Chia and Fruit Loaf as an evolution of 'fruit bread', not just a flavour variation," the company said. "In terms of marketplace competition, very few fruit toast varieties offer any additional health benefits to their loaves. Whether they are fresh baked or factory manufactured, most fruit toasts are marketed as indulgent or decadent options for consumers. We have positioned Chia and Fruit as a healthy option for consumers to eat whilst still enjoying the full flavours of fruit and mixed spices."

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