On The Shelf

Beauty and the Greek: Chobani Flavoured Greek Yoghurt

 Product: Chobani Greek Yogurt- Blueberry

Manufacturer: Chobani

Ingredients: Fat free yogurt (80%) [cultured pasteurised nonfat milk. live and active cultures: S. Thermophilus, l. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [blueberries (8.6%), evaporated cane juice, pectin, locust bean gum, natural flavour, food acid (330, 331, 333)].

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Mango

Manufacturer: Chobani

Ingredients: Low fat yogurt (80%) [cultured pasteurised nonfat milk, cream. live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [mango (8.0%), evaporated cane juice, pectin, locust bean gum, natural flavours, Fruit and vegetable juice concentrate, food acid (330, 331, 333)].

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Passionfruit

Manufacturer: Chobani

Ingredients: Low Fat yogurt (80%) [cultured pasteurised nonfat milk, cream. live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [passion fruit puree (8.0%), evaporated cane juice, pectin, natural flavour, locust bean gum, food acid (330, 331, 333)].

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Peach

Manufacturer: Chobani

Ingredients: Fat free yogurt (80%) [cultured pasteurised nonfat milk. live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [Peaches (7.7%), evaporated cane juice, pectin, locust bean gum, natural flavour, food acid (330, 331, 333)].

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Strawberry

Manufacturer: Chobani

Ingredients: Fat free yogurt (80%) [cultured pasteurised nonfat milk. live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [Peaches (7.7%), evaporated cane juice, pectin, locust bean gum, natural flavour, food acid (330, 331, 333)].

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Vanilla

Manufacturer: Chobani

Ingredients: Cultured, pasteurised, nonfat milk, evaporated cane juice, natural vanilla flavour, locust bean gum, pectin, live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidopholus, Bifidus and L. Casei, Food acid (330,333).

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

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Product: Chobani Greek Yogurt- Pineapple

Manufacturer: Chobani

Ingredients: Low fat yogurt (80%) [cultured pasteurised nonfat milk, cream. Live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus, and L. Casei. Fruit on the bottom: (20%) [Evaporated cane juice, pinapple (4.0%), pectin, pineapple juice concentrate (0.2%), locust bean gum, natural flavour, tumeric, food acid (330, 331, 333)],

Shelf life: 50 days with refridgeration

Packaging: Chobani

Product manager: Peter Meek

Website: www.chobani.com.au (available soon)

What the company says:

Chobani, America’s #1 selling yogurt brand, has launched its popular flavoured Greek yogurt range in Woolworths’ stores throughout New South Wales.

Introduced in New York in 2007, Chobani has experienced rapid growth.

In 2010, the brand was named one of the most successful food and beverage consumer packaged goods (CPG) brands in the US and now leads the US yogurt category.

The company attributes its success to its core belief that consumers have great taste; they just need great options.

That is why Chobani produces only the highest quality, best tasting products made with only natural ingredients.

This philosophy has won Chobani a loyal customer base throughout the US, who have not only embraced the product but champion the brand online.

 

Chobani’s launch in Australia marks the first international expansion for the brand.

 

“To take Chobani beyond the US is very exciting for us,” said Hamdi Ulukaya, CEO and Founder of Chobani.

“We chose Australia as our first international market because we know that Australian consumers are passionate about food, and we hope they’ll love Chobani as much as our American fans do.”

Chobani was founded by Hamdi Ulukaya, who left his job at his family’s dairy operations in Turkey to study business in New York.

Noticing how poor the quality of the yogurt was in the US compared to what he was used to in Turkey, he purchased a vacant dairy factory and began producing Chobani using a centuries-old straining process.

Today, Chobani is the largest dairy manufacturer in New York State.

"Our goal is to grow the yogurt category in Australia," said Ulukaya.

"Our launch in NSW is the first step towards bringing Chobani to all of Australia."

Chobani is distributed in Australia through Bead Foods, a wholly owned subsidiary of Chobani, and will be available in Woolworths stores throughout NSW in a variety of 170g flavours: Peach (fat free), Blueberry (fat free), Strawberry (fat free), Vanilla (fat free), Mango (98% fat free), Passion Fruit (98% fat free), and Pineapple (98% fat free).


You can follow Chobani on Facebook and the Australian Chobani website, www.chobani.com.au, will be available soon.

About Chobani

As America’s #1 selling yogurt, Chobani was founded on the belief that people have great taste; they just need great options.

That is why Chobani produces only the highest quality, best tasting products made with only natural ingredients.

It is also this belief that brought Chobani to Australia — home to a nation of people who are passionate about food and some of the best milk in the world.

As part of the company’s ‘Nothing But Good’ philosophy, Chobani is committed to supporting local farmers surrounding its production sites, including its Melbourne-based plant in Dandendong.

It gives a portion of its annual profits to charities worldwide through its Shepherd’s Gift Foundation, the company’s charitable arm.

All Chobani products are gluten free, Kosher certified and provide double the protein compared to regular yogurt with five live and active cultures, and three strains of probiotics.

Chobani retails for RRP $2.29/170g. Chobani is available at Woolworths’ stores throughout NSW.

 


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