Posted by Rita Mu
Global PET beer bottle consumption is forecast to grow at a Compound Annual Growth Rate (CAGR) of 5.3 per cent to reach 7.7 billion bottles by 2015, according to a new study by market research group Pira International.
The Future of Beer in PET Packaging study, conducted for beer brewers, packaging manufactures and suppliers, provides quantitative market sizes segmented by barrier technology, bottle size, region and country. The study also provides technology and market forecasts to 2015.
One of the main drivers for the increased use of PET bottles for packaging beer will be market penetration into areas not suitable for glass, according to the study.
While Central and Eastern Europe are currently the dominant markets for PET beer bottles, the study also shows good growth for beer in PET bottles going forward, but at rates lower than the 2003-08 pre-recession era. This is a result of higher taxes on beer in Russia and Ukraine, according to the study.
PET beer bottle consumption in Western Europe, North America and South and Central America, is forecast to grow as well in the next five years until 201, but at a relatively low rate.
In Asia-Pacific, China will lead demand for beer in PET bottles.
"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink (RTD) teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," Head of Editorial at Pira, Adam Page, said.
"However many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."