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China’s largest and oldest wine trade fair – the China Food and Drinks Fair (CFDF) in Chengdu – held from 18 to 24 March, was marked by an amplified Australian presence with 60 wine brands and 20 wine regions exhibiting under the Wine Australia banner thanks to the support of the $50 million Export and Regional Wine Support Package.
Established in 1955, the CFDF attracts more than 100,000 wine importers and buyers from China’s regional cities, and is widely regarded as the leading Chinese trade fair in the wine sector.
Located in Sichuan Province – the economic powerhouse of western China – the fair saw a queue of thousands gather outside the CFDF entrance to sample some of the best wines from around the world.
Attendees were treated to Australian wine tastings and master classes, along with networking opportunities and a thought-provoking seminar to generate excitement about Australian wine.
Wine Australia’s Regional General Manager, China, David Lucas, said the Chengdu Fair was one of the largest platforms in the region for showcasing wine.
“That’s why, with the package’s funding support, we organised events and activities to reach an even greater audience,” he said.
Lucas said importantly a number of the Australian exhibitors had achieved their objective of meeting potential new distributors through their presence at the show.
The regions represented at Chengdu included: Barossa Valley, Blackwood Valley, Coonawarra, Clare Valley, Grampians, Heathcote, Henty, Hunter Valley, Hilltops, Langhorne Creek, Limestone Coast, Margaret River, McLaren Vale, Nagambie Lakes, Padthaway, Riverland, Southern Highlands, Yarra Valley and Tasmania.