Birds Eye goes green with new recycling partnership

Frozen food brand, Birds Eye, has teamed up with waste reduction group, RED Group, in an Australian first nationwide recycling scheme.

The REDcycle program enables consumers to recycle their Birds Eye packaging in REDcycle Station Bins, located at 370 Coles stores across the country. The plastic will then be converted into outdoor furniture, exercise equipment, traffic bollards and ramps for schools and parks with the help of recycled plastics manufacturer, REPLAS.

Tara Lordsmith, general manager of retail marketing at Simplot Australia, owner of Birds Eye, said, "We are delighted that Birds Eye is taking part in the REDcycle Program, helping to reduce the amount of Birds Eye packaging which may have otherwise ended up in landfill. Not only are we reducing the amount of waste in landfill, we are also contributing to the supply of furniture and outdoor equipment for local communities to enjoy."

During a 12 month trial of the program in Melbourne, 9 million plastic packaging items were rechannelled from landfill.

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