Brewer crowdfunds new tanks

New Zealand brewer, Renaissance Brewing, has installed two new 4000-litre brewing tanks, thanks to the success of their equity crowdfunding venture.

The tanks, which cost about $10,200 each, have been installed at the Blenheim site, stuff.co.nz reports.

Renaissance Brewing development manager Roger Kerrison said the replacements were much-anticipated, as the old tanks were modified wine tanks “probably built in the 1970s.”

In August, Renaissance Brewing successfully raised $700,000 through equity crowdfunding platform, Snowball Effect.

The platform aims to help New Zealand businesses by raising growth capital through sales of very small share lots to many people.

Renaissance Brewing went live on August 13 with the offer of 350,000 shares, or 12.28 percent of the company, and within one week reached its goal.

There were 301 people who invested in the company, most from outside the Blenheim area, and many from Auckland.

Kerrison said to celebrate their first purchase, they held a virtual "crowd-brew" last Tuesday.

The virtual "crowd-brew" involved their investors tuning into a live stream on You Tube, where they could help the Renaissance brewers decide what to put into new beers.

“Basically the concept was to get the crowd – the people who paid for the tanks – involved and decide what goes in [the new beers] . . . we wanted to engage them in the company.”

Kerrison thinks they were the first company in the world to have a "crowd-brewed beer", he said.

The beer was brewed in one of their new tanks.

Next on the list, was a new keg washer and a "bigger and better" bottling line, which were due to arrive soon, he said.

The company also planned to use the investment to venture into more overseas markets, Kerrison said.

Renaissance exports to eight countries and hoped to break into the Scandinavian, Japanese, and UK markets, he said.

Kerrison had already managed to secure three new markets after a recent trip overseas, he said.

Looking back on the decision to be the first company to attempt to raise capital through equity crowdfunding, Kerrison said it had been a great success.

“It's been fantastic. It was the cash injection we needed to go to the next level and it's enabling us to do things we, unfortunately, didn't have the money for,” he said

“[The funds] are enabling us to up the quality assurance of our beers, and that's the focus of the new tanks and the bottling line.”

 

384 thoughts on “Brewer crowdfunds new tanks

  1. Pingback: canadian viagra
  2. Pingback: viagra pills
  3. Pingback: viagra price
  4. Great work! This is the kind of information that are meant to be shared around the web. Shame on Google for not positioning this put up higher! Come on over and talk over with my site . Thank you =)

  5. which are contraindications for taking sildenafil [viagra – ? select all that apply. (select 3)
    viagra pill viaonlinebuy.us otc viagra
    what perscriptions cant be taken with viagra

  6. To bin and we all other the previous ventricular that corrupt corporeal cialis online from muscles still with however essential them and it is more plebeian histology in and a hit and in there dialect right helpful and they don’t equable expiry you are highest rip misguided on the international. free viagra Mnxiif bhtxgn

  7. Pingback: droga5.net
  8. Terrific article! This is the type of info that should be shared around the net. Disgrace on the seek engines for now not positioning this publish upper! Come on over and discuss with my website . Thanks =)

  9. Pingback: cialis 20mg
  10. Hi, Neat post. There’s an issue along with your website in internet explorer, would check this? IE nonetheless is the marketplace leader and a large component of other people will miss your magnificent writing because of this problem.

  11. Hello there! This post couldn’t be written any better! Going through this article reminds me of my previous roommate! He always kept preaching about this. I am going to forward this post to him. Pretty sure he will have a good read. Many thanks for sharing!

  12. I drop a comment each time I appreciate a post on a site or I have something to add to the discussion. It’s caused by the fire displayed in the article I read. And on this article CF Colors v 2.1, Post Formats Admin UI v1.3.1, and Social v2.10 : alexking.org. I was excited enough to write a thought 🙂 I actually do have a couple of questions for you if you usually do not mind. Is it just me or do a few of these comments look as if they are left by brain dead individuals? 😛 And, if you are posting on additional online sites, I would like to follow you. Would you make a list all of all your communal pages like your linkedin profile, Facebook page or twitter feed?

  13. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and visual appeal. I must say that you’ve done a superb job with this. Also, the blog loads super fast for me on Opera. Outstanding Blog!

  14. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between user friendliness and visual appeal. I must say you have done a excellent job with this. Additionally, the blog loads very quick for me on Opera. Superb Blog!

  15. Pingback: online viagra
  16. Pingback: viagra
  17. Pingback: buy viagra
  18. I absolutely love your site.. Pleasant colors & theme. Did you create this website yourself? Please reply back as I’m attempting to create my own blog and would like to find out where you got this from or just what the theme is called. Thanks!

  19. Hey there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the issue resolved soon. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *