Bubs Goat Milk Infant Formula to be sold in Woolworths

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Following a recent range review for the infant formula category, Bubs Advanced Plus+ Goat Milk Infant Formula will be available from selected Woolworths supermarkets in April.

Bubs Australia is pleased to announce that following a recent range review for the infant formula category, the company has received confirmation of ranging for all three stages of Bubs Advanced Plus+ Goat Milk Infant Formula in selected Woolworths supermarkets.

“Woolworths commitment to partner with genuine Australian producers, and respond to the rising demand and awareness of the digestive and nutritional benefits of goat dairy, including infant formula, should be commended,” said Bubs Australia Chief Executive Officer, Nicholas Simms.

He added that Bubs pathway to provenance through its strategic acquisition of Nulac Foods to become Australia’s only vertically integrated producer of goat milk infant formula guarantees sustainable supply and control over our key base ingredient and capacity to meet growing future demand, which is a key differentiator for Bubs versus other offerings in the market.

“Goat dairy and infant formula is experiencing rapid growth domestically and overseas. Woolworths ranging of Bubs Australian made goat milk infant formula will only further enhance the appeal to consumers both in Australia and internationally in China and South East Asia.” Simms said.

The Goat Milk Infant Formula will be available in selected Woolworths stores with high penetration of infant formula customers in April.