Well-known Australian producer of all things ginger has just introduced new packaging for two popular snacking and cooking products: Buderim Ginger’s Naked Ginger (Uncrystallised) 200g pack and Crystallised Ginger 250g pack.
Embracing a more contemporary design, Buderim Ginger has revealed fresh new packaging for its smooth and velvety ginger pieces – with the added benefits of functionality. These two classics are now available to consumers in an easy-to-open and resealable stand up pouch.
Maintaining their strong brand heritage and continuing to embrace their vibrant orange and retro trademark, Buderim has opted for a more functional design that consumers will love. Moving away from a shapeless, pillow-packet format that gets lost in the cupboard and can’t be re-sealed, Buderim’s new stand-alone pouch locks in freshness while still delivering the same great taste.
“In a recent national study of over 1000 people earlier this year we found the majority of our customers either purchased Naked and Crystallised Ginger as a snack or for cooking,” said Buderim Ginger Marketing Manager Jacqui Price.
“However the previous packaging format wasn’t conducive to snacking and cooking usages, whereas the new stand up pack has a lot better presence in cupboards making it easier to store and is completely resealable.”