Budweiser, the ubiquitous American beer, will temporarily change its name to ‘America’.
The beer’s owner Belgium’s AB Inbev said in a statement that the name change will only last for the duration of the northern summer. On November 8, the date of the US federal election, ‘America’ will revert to its old name.
“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on US soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games,” Ricardo Marques, vice president at Budweiser, said.
According to the New York Times, the new beer cans will carry several other new design features like the lyrics to “The Star-Spangled Banner” and a new slogan – “E Pluribus Unum” (which means “Out of many, one” and also features on US currency.)
AB InBev purchased Budweiser in 2008 for $52 billion. The brewer has been producing the iconic beer since the 1800s.