Bundaberg Brewed Drinks, has launched three new brewed beverages: Bundaberg Apple Cider, Bundaberg Traditional Lemonade and Bundaberg Pineapple & Coconut.
The popularity of alcoholic apple cider, particularly amongst younger Australians, is one reason behind the introduction of Bundaberg Apple Cider. Bundaberg Apple Cider is non-alcoholic and is brewed for up to three days. Bundaberg Apple Cider features Royal Gala and Granny Smith apples from Australia’s Goulburn Valley.
A huge and growing trend for “retro” and nostalgia amongst Australian consumers is a key driver behind the launch of Bundaberg Traditional Lemonade. The beverage uses real Queensland Eureka lemons and is brewed for over three days.
Bundaberg Pineapple & Coconut is the third new beverage to be launched by the company this summer. The flavour combination is designed to be an alternative to alcoholic beverages, or used as a mixer with spirits.
“World-wide, there is a growing consumer trend or “thirst” if you like, for more authentic and unique “adult premium” style beverages. Younger consumers in particular, are craving beverages which use quality natural ingredients with a unique and refreshing taste, as distinct from a standard soft drink,” chief executive, John McLean said.
“We are excited by the opportunities the new beverages will provide our valued retail partners, in terms of building genuine incremental sales and profits. We look forward to working together to ensure our new craft brewed beverages enjoy a similar level of popularity experienced by all Bundaberg Brewed Drinks”.
The new flavours will be supported by TV advertising, Radio, Magazine, POS combined with online and social media campaigns.