The hostile takeover of chocolate manufacturer Cadbury by American snack food giant Kraft would create a billion-dollar company in Australia, but could lalso ead to problems.
Cadbury’s hold on consumers in India and other emerging markets was a factor in Kraft’s $US16.73 billion takeover offer for the British confectionery maker.
A successful bid would boost Kraft’s presence in two fast-growing parts of the global confectionery market.
Cadbury has defended its rejection of Kraft Foods’ takeover bid, describing the US food giant as a “low-growth conglomerate” whose offer fundamentally undervalues the British confectioner.
Source: Packaging Council of Australia