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Cadbury to support the Australian Paralympic Team

Cadbury will contribute $1 million to the Australian Paralympic Foundation as part of its pledge of support for the Australian Paralympic Team and the development of para-sport in Australia.

The contribution cements Cadbury's role as 'joyfficial' partners for the Team, following the announcement of the association at the end of 2015.

The donation comes at a crucial time for Australian Paralympic Foundation, which hopes to send 170 athletes from 15 sports to the Paralympic Games in Rio this September.

Cadbury will kick off a nationwide activation to demonstrate their support for the Team on Australia Day (26 January) with the launch of a digital campaign designed to inspire Aussies to get behind the para-athletes. Consumers will be encouraged to visit the campaign microsite and enter their dedicated messages of support for the Paralympians.

Wheelchair tennis and basketball champion Dylan Alcott has been named as Cadbury's ambassador for the Paralympic campaign. Alcott will be part of the brand's multi-channel activations and will be encouraging Australians to join him and the rest of the Team on their journey to the Games.

Kjetil Undhjem, Category Director Chocolate ANZ said: "We are honoured to be a major partner of the Australian Paralympic Team and are delighted to be able to help them make a difference. "

Lynne Anderson, Chief Executive Officer at the Australian Paralympic Committee, said: "Rio 2016 will be the most competitive Paralympic Games in history.

“The newly created Australian Paralympic Foundation is lucky to have the backing of some of Australia’s biggest corporate sponsors and sporting bodies. The impact of their donations will be felt by the wider Australian Paralympic network too  introducing young Australians with a disability to elite competition, creating the Paralympic superstars of tomorrow and ultimately changing lives through the power of sport."

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