Wine in aluminium cans – only in America some might say but that’s exactly what Francis Ford Coppola’s Californian winery has done and it’s also happening right here in Australia.
Film director Francis Ford Coppola, owner of the Coppola Winery in Alexander Valley, packages his Sofia Blanc de Bancs sparkling wine in pink single-serve cans.
The 187ml is the same serving size as small bottles of wine on airlines and the product comes with a pink straw.
Paris Hilton had previously made the trend look like like a gimmick after launching her own canned sparkling wine, Rich Prosecco, however some reports say there is a future in the packaging method.
Australian winemakers, Barokes, received a gold medal in 2009 for its canned Cabernet Shiraz Merlot at the Berlin Wine Trophy.
It was the first time in history a canned wine product has ever received such an award.
With the current emphasis on sustainability, wine packaged in cans is more energy efficient as aluminum cans are 100% recyclable offering a much smaller carbon footprint than wine bottles.