Almond breeze chocolate flavour

Product name: Almond Breeze Chocolate

Product manufacturer: Pactum/Freedom Foods

Ingredients: filtered water, raw sugar, almonds (2%), cocoa powder (0.6%), calcium carbonate (ground limestone), sea salt, stabilizer (carrageenan), emulsifier (sunflower lecithin), natural flavour.

Shelf life: Refrigerate for longer shelf life.

Packaging: Sold in 1L individual cartons. Sold to stores in packs of 12.

Product manager: Roger Ringwood

Brand website:

What the company says

Following the successful launch of Almond Breeze last year, the leading international brand of almond milk is expanding its range with a low fat and dairy free chocolate version.

Set to hit the shelves just in time for Easter, Chocolate Almond Breeze is a healthy non-dairy treat that is easy to digest and nutritious at the same time. The chocolate version has just 120 calories per 250ml serving making it a healthy alternative to chocolate skim milk and soy.

Roger Ringwood, Country Director for Almond Breeze said: “We are thrilled with the success of Almond Breeze and are excited with the opportunity that the new chocolate version brings to the brand. There has always been a demand for a healthy alternative to those products we love, such as chocolate milk. Chocolate Almond Breeze appeals to the whole family and is ideal for anyone looking for a guilt free treat and a healthier lifestyle.”

Birds Eye Deli Chips

Product name: Birds Eye Deli Chips

Product manufacturer: Simplot

Ingredients: Potato (75 percent), canola oil, corn starch, rice flour, potato starch, wheat flour, salt, thickeners (1404, xanthan gum, guar gum), rosemary, acidity regulators (450, sodium bicarbonate), garlic powder, sugar, pepper. Contains wheat.

Shelf life: keep frozen

Packaging: Plastic – 600 g

Product manager: Sue Scott

Brand website:

What the company says
Birds Eye Deli Chips are a new and unique flavour proposition. The succulent range is a market first and is guaranteed to excite your taste buds any night of the week.

The innovative new Deli Chips range will include two tantilising flavour varieties: Sea Salt & Rosemary; and Parmesan Garlic & Basil.

Inspired by gourmet foods found in delis from around the world, Birds Eye has seasoned these delicious chips with quality ingredients to create the perfect, mouthwatering snack or accompaniment for any meal.

Simplot Australia general manager of Retail Marketing, Tara Lordsmith, said, "The Birds Eye Deli Chips range is an extremely exciting product launch for us. There is currently nothing quite like it in the Australian market. This delicious range delivers on taste and convenience as customers demand quality from their freezer products."


Chobani Greek Yogurt

Product name: Chobani Greek Yogurt – New Flavours

Product manufacturer: Chobani Pty Ltd

Ingredients: cultured pasteurised non-fat milk, live and active cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus and L. Casei. Contains milk.

Shelf life: 50 days with refrigeration

Packaging: Single serve plastic pots

Product manager: Peter Meek

Brand website:

What the company says
Chobani Australia has introduced seven new delicious flavours to its 170g Greek yogurt range, available nationally from mid-March 2013.

Hitting shelves around the country in Woolworths supermarkets, Chobani Greek Yogurt has even more to offer yogurt lovers with its latest innovative flavours including Raspberry, Honey, Apple Cinnamon, Lemon, Pear, Black Cherry and Blood Orange, available in fat-free yogurt and low-fat yogurt varieties.

Each 170g pot comes with delicious real fruit, is a good source of protein and is low in fat, making it a satisfying, convenient option.

Chobani’s unique authentic straining process requires three litres of milk to make one litre of its Greek Yogurt, which gives it its thick texture, creamy taste and makes it a good source of protein without the need for preservatives.

The new flavour additions mark the steady expansion of the Chobani Greek Yogurt range, which now consists of 14 fat-free yogurt and low-fat yogurt flavours.


Kraft’s Livefree cheese

Product name: Livefree

Product manufacturer: Kraft

Ingredients: Milk, salt, starter cultures, enzyme

Shelf life: 210 days, 7 months

Packaging: Printed film, with clear window on the back

Product manager: Jessie Rosengarten

Brand website:

What the company says
Health-conscious Australians hungry for a low-fat cheese that tastes fantastic can satisfy their cheesiest cravings in February 2013 when Kraft Livefree hits supermarket shelves. Livefree has 80 percent less fat than regular tasty cheese*, making it the perfect choice for those looking for a low fat option.

Livefree is also four times lower in fat than other light tasty cheeses*; all the while maintaining its delicious cheddar flavour. This truly lighter option is also higher in protein and calcium than most other light tasty cheeses*.

Made in Australia, Livefree is created in a similar way to regular tasty cheese. Its all natural ingredients consist of pure fresh milk, salt, cultures and non-animal rennet. With no additives, Livefree is wholesome and a good source of calcium, perfect for everyday eating.

Deliciously versatile, Livefree is perfect for cooking and snacking allowing you to celebrate your love for cheese everyday. Available in 250g and 500g blocks and 250g ready grated packs, Livefree is easy to incorporate into any recipe favourite. Shave a little Livefree into your risotto, chop up a few cubes and add them to your salad or use to make a hearty and flavour filled frittata.

*compared to leading Australian light tasty cheese brands

Be Natural Porridge Range

Product name: Be Natural Porridge Range

Product manufacturer: Kellogg’s

Ingredients: Wholegrains (Rolled rye, rolled barley and rolled oats)

Shelf life: One year

Packaging: Eco-friendly resealable and reusable canister

Brand website:

What the company says
Be Natural add three new additions to the Be Natural Porridge Range. The all new Be Natural 3 Grain Porridge has three flavours to choose from: Pink Lady Apple, Flame Raisin and Coconut; Honey; and classic Original.

In keeping with the Be Natural promise, the 3 Grain Porridge range has been carefully crafted and packed full of the good stuff, combining some of nature’s best wholegrains including rye, barley and traditional creamy oats. Free from artificial colours, flavours and preservatives, the Be Natural porridge range is made with only the finest, and most flavoursome natural ingredients.

It’s quick and easy to prepare in just 90 seconds, and of course it’s up to you if you boil or microwave, what milk you use or whether you go with the lighter option of water… Whatever you choose, the great taste will remain the same.

Be Natural 3 Grain Porridge is packed in an innovative, eco-friendly and resealable canister, maintaining the freshness and goodness that nature intended. And its lid allows you to measure the exact quantity of a single serve – so forget gluggy or overly dry porridge! The creative canister can also be reused to store your herbal teabags or as a money box for loose change to buy your next batch of seedlings!


Sesame & Soya Dressing

Product name: Sesame & Soya Dressing

Product manufacturer: SAORI Premium Japanese Sauce

Ingredients: Japanese fermented soy sauce, pure sesame oil, brown sugar, water, sesame seeds, sea salt, dried chillies

Shelf life: six months

Packaging: Glass bottle

Product manager: Saori Kojima

Brand website:

What the company says
Saori Kojima created her range of healthy and delicious sauces so that anybody can enjoy a large variety of quick and easy Japanese dishes.

You don’t need to go to a restaurant to enjoy fine Japanese meals anymore. You can make them in the comfort your own home – anytime you like.

SAORI Premium Japanese Sauce, based in Melbourne, is 100 percent homemade and uses quality Japanese ingredients and recipes to give them their authentic flavours.

Sesame & Soya Dressing is unique in that it is a salad dressing and a stir-fry sauce in one. With its remarkably different hot and cold tastes, you can create delicious stir-fries and/or exotic salads from the one bottle. It can also be used as an excellent gyoza or sushi/nori roll dipping sauce. Anyway that you choose to use it…it is simply delicious.


Nighty Night herbal tea

Product name: Nighty Night

Product manufacturer: Beaming with Health

Ingredients: Organic valerian, californian poppy, licorice, zizyphus

Shelf life: Three years

Packaging: Round tin

Product manager: Mim Beim

Brand website:

What the company says
Nighty Night herbal tea is for people who suffer insomnia and sleeplessness. Naturopath Mim Beim has over 25 years experience in the realm of natural medicine. The Beaming with Health range uses age old herbal remedies blended together to create a synergy of health benefits and flavours.

Contact email:


Chocolate Philadelphia

Product name: Chocolate Philadelphia

Product manufacturer: Kraft

Ingredients:  Philadelphia cream cheese (26%)/Cadbury Milk Chocolate (30%), milk, sugar, cream (from milk), water, cocoa mass, milk solids, cocoa butter, cocoa power, acidity regulator (270), vegetable gums (410, 412), salt emulsifiers (soy lecithin, 476), thickener (466), preservative (200), starter culture, natural vanilla flavour.

Packaging: Plastic and foil-sealed lid

Shelf life: Five months – best used with 10 days of opening

Product manager: Bianca Melky

Brand website:

What the company says
A new match made in snacking heaven has hit supermarket shelves, with the launch of Chocolate Philadelphia. Bringing together two of Australia’s most loved brands, Chocolate Philadelphia is the perfect combination of the rich and decadent Cadbury Dairy Milk chocolate with the light, luscious and pleasurable Philadelphia.

Chocolate Philadelphia is a new, fresh snacking sensation that pairs well with fruit, crackers and bread to make a delectable indulgence, for all snacking occasions. With only 78 calories per 25g serve, Chocolate Philadelphia is a delicious snack that is so good you’ll think it’s bad.


Leggo’s Vine Ripe

Product name: Leggo's Vine Ripe

Product manufacturer: Simplot

Ingredients: 100 percent Vine Ripe Tomatoes

Shelf life: 18 months+

Packaging: Glass

Brand website:

What the company says
Leggo's is proud to announce the launch of its new Vine Ripe pasta sauce range. Made with 100 percent Australian vine ripened tomatoes, the Leggo's Vine Ripe range helps to create delicious, fresh Italian dishes any night of the week.

Leggo's Vine Ripe pasta sauce contains all natural ingredients including tomatoes ripened on the vine in the ‘fruit bowl’ region in Victoria's North and Southern NSW. Leggo's vine ripened tomatoes are complemented by simple ingredients to highlight their natural sweetness.

The perfect ingredient for any Italian meal, Leggo's Vine Ripe can be used by itself with pasta for a fresh tasting, simple dish or can be used as a base to add your own special touches to.

Simplot Australia general manager of retail marketing, Tara Lordsmith said, "We are thrilled to be adding Leggo's Vine Ripe Pasta Sauce to our range. We know that consumers are seeking Australian grown produce so we're confident shoppers will embrace the simple, quality ingredients and fresh flavor of this delicious new range."

The three variants in the Vine Ripe range include:

  • Tomato and Roasted Garlic
  • Tomato and Basil
  • Tomato and Onion

The new Leggo's Vine Ripe range is available at Woolworths, Coles and independent supermarkets nationwide.


Byron Bay Cookies ANZAC Biscuit

Product name: Byron Bay Cookies ANZAC Biscuit

Product manufacturer: Slater International

Ingredients: flour, sugar, butter, rolled oats, coconut, golden syrup

Shelf life: six months

Packaging: Printed Film

Product manager: Emilie Emond

Brand website:

What the company says
Byron Bay Cookies is proud to launch its very own ANZAC biscuit which follows the traditional ANZAC biscuit recipe and as such received the seal of approval from the Department of Veterans' Affairs.

This soft textured golden biscuit is crammed with rolled oats and coconut and bound to become a new favourite with cookie lovers everywhere!

Available in bulk packs for cookie jars and as single wrap biscuits with beautifully designed packaging featuring the ANZAC logo.


No Added Sugar or Salt Peanut Butter

Product name: No Added Sugar or Salt Peanut Butter

Product manufacturer: Kraft Foods

Ingredients: Roasted peanuts (91 percent minimum), vegetable oils (contains antioxidant (320))

Shelf life: eight months

Packaging: No Added Sugar or Salt Peanut Butter is available in a distinctive yellow lid jar made from recyclable plastic

Product manager: Dave Salter

Brand website:

What the company says
Kraft Foods has launched a new variety to its Kraft Peanut Butter range – a specially formulated peanut butter with No Added Sugar or Salt.

Created with health conscious peanut butter lovers in mind, No Added Sugar or Salt Peanut Butter is made up of 91 percent (minimum) lightly roasted peanuts. It contains high quality hi oleic peanuts, which have a fatty acid combination similar to olive oil, with more of the ‘good fats’, essential to a balanced diet.

The new peanut butter variety is a healthier way to enjoy Australia’s favourite peanut butter spread as it’s packed with peanuts – not sugar or salt – while still retaining a rich, delicious taste.

Kraft Foods nutritionist, Jenni Cooper, describes how peanut butter can be an important part of a healthy balanced eating plan. "We should all aim to consume a healthy balanced diet, rich in mono-unsaturated fat. Being of plant origin, No Added Sugar or Salt Peanut Butter is naturally cholesterol free and is rich in the good fats, mono-unsaturated fats, which are important for your heart’s wellbeing."


PureBred Gluten Free Hot Cross Buns

Product name: PureBred Gluten Free Hot Cross Buns

Product manufacturer: Cuisine Royale

Ingredients: Water, Sultanas (16%), Rice Flour, Tapioca Flour, Canola Oil, Thickeners (460, 464, 1420, 466), Maize starch, Psyllium Husk Powder, Potato Starch, Yeast, Partially Inverted Sugar Syrup, Egg White Powder, Rice Bran, Plum Puree, Orange Peel (1.3%), Mixed Spices (Coriander, Cinamon, Ginger, Nutmeg, Fennel, Cloves, Cardamon), Glucose Syrp, Rice Starch, Concentrated Fruit Juice, Salt, Cinnamon, Lemon Peel (0.3%), Sugar, Preservative (200), Acidity Regulator (330)

 Shelf life: eight days

Packaging: Food grade heat sealable polypropylene with a 30 micron gauge, suitable for recycling.

Product manager: Aisling O’Loughlin

Brand website:

What the company says
One in 100 Australians struggle to enjoy the humble Hot Cross Bun at Easter because of a gluten-free diet.

Fortunately, these Australians don’t have to miss out anymore thanks to a new Hot Cross Bun range which tastes just like the real thing.

PureBred’s new Hot Cross Buns have been specifically created with the dietary needs of those with coeliac disease and other food allergies in mind – they are high fibre, wheat free, gluten-free, dairy-free, soy-free and nut-free.

PureBred’s delicious Gluten Free Hot Cross buns come in packs of four, are generously spiced, fruity and have a soft, fluffy consistency with a crisp, bread-like crust.

Until recently, taste and texture has been a major issue with gluten-free products. PureBred’s Hot Cross Buns deliver a mouth-watering taste and consistency and are perfect for those with delicate stomachs who don’t want to be denied a treat this Easter.

PureBred Hot Cross Buns will be available nationally at Coles from 6 February 2013.


King Oscar Sardines in Extra Virgin Olive Oil

Product name: King Oscar Sardines in Extra Virgin Olive Oil

Product manufacturer: Manassen Foods

Ingredients: Brisling Sardines (78%), Olive Oil (21%), salt

Shelf life: Indefinite. The good thing about canned fish is that the fish remains fresh until the can seal is broken, so as long as the integrity of the can remains good (i.e. no rust, no severe dinting, etc) the fish remains as good as when it was packed and sealed

Packaging: 106g aluminium cans, with ring pull lids, sealed with an outer film label.

Product manager: Scott White

Brand website:

What the company says
When it comes to sardines, size matters – the smaller the sardine, the more delicate and delicious the flavour. And King Oscar, set to celebrate 100 years in Australia, produces the smallest sardine species of them all.

As Australian consumers become increasingly concerned about the source of their food, they can rest assured about the purity of the King Oscar label.

King Oscar only use the remarkably tiny and tender brisling caught wild in waters off the Norwegian fjords and the North Sea, and harvested at maturity for peak quality. They are lightly oak-wood smoked, which gives them their unique mild taste.

King Oscar sardines are carefully packed by hand to preserve their delicate quality and texture, until ready to be consumed.

Not only do their consistently deliver great taste, they are nutritional too – naturally rich in Omega-3 polyunsaturated fatty acids and high in protein.

King Oscar sardines come in top-grade extra virgin olive oil, soybean oil and in a variety of delicious gourmet sauces.


Tassal’s Easy Bake Salmon

Product name: Easy Bake

Product manufacturer: Tassal

Ingredients: Tasmanian grown Atlantic Salmon, various herbs and seasoning depending on the flavour.

Shelf life: Two years

Packaging: Two salmon fillets, each in their own oven-bake-bag which locks in flavour.

Product manager: Caroline Hounsell

Brand website:

What the company says
Australia’s largest Atlantic salmon producer, Tassal, has launched a convenient and tasty range of frozen salmon which makes enjoying salmon for lunch or dinner easier than ever.

Tassal’s Easy Bake Salmon range includes three delicious flavours including Sweet Chilli, Herb Butter & White Wine and Natural. Simply pop the Bake-In-Bag in a pre-heated oven for 20-25 minutes or in the microwave for three minutes and it is ready to eat.

Tassal spokesperson Caroline Hounsell said the Easy Bake range offers consumers a new level of convenience and flavour when it comes to frozen salmon.

“Our Easy Bake range includes pre-prepared, beautifully flavoured individual salmon fillets, making it incredibly easy to eat salmon every day."

Tassal Easy Bake Salmon is available in Woolworths at $9.95 RRP.


Franks Summer apple and pear cider

Product name: Franks Summer Apple & Pear Cider

Product manufacturer: Franklin Cider Company

Ingredients: apples and pears

Shelf life: five years

Packaging: bottled & kegs

Product manager: Naomie Clark

Brand website:

What the company says
A collaboration between award-winning vigneron Julian Alcorso and Tasmania’s Woodside Orchards, The Franklin Cider Co. has two launch varieties: Frank’s Summer Apple and Frank’s Summer Pear Ciders, with further premium seasonal varieties in the pipeline, including cherry and strawberry.

“We’ve designed our ciders to occupy a unique position in the marketplace,” comments Naomie Clark-Port, Franklin Cider Co.’s Joint Managing Director. “Both industry statistics and our own thorough research identified two distinct ends of the cider market – craft or handmade at one end and premium high volume at the other."

“Many new Australian cider products fall into the craft/handmade category. We are lucky enough to be able to combine our access to large quantities of premium raw ingredients with best practice high volume manufacturing to be a player at the premium, high volume end of the market."

Alcorso, the maker behind the Frank’s Cider magic, receives fruit from Woodside orchard in the heart of Australia’s Huon Valley apple-growing region.

Domaine Wine Shippers are the appointed national distributors for the brand. The Company has already secured distribution in key venues in TAS, QLD, VIC & NSW including Melbourne’s Crown Casino.

Frank’s Cider is available in 330ML bottles with an RRP of $5.50 for both varieties. The cider is also available in a Four Pack and 30 litre kegs.


PureBred White Farmhouse Loaf

Product name: PureBred White Farmhouse Loaf

Product manufacturer: Cuisine Royale


  • Water
  • Rice Flour
  • Tapioca Starch
  • Thickeners (460b, 464, 466, 415)
  • Maize Starch
  • Tapioca Flour
  • Viatamins: Thiamin, Folic Acid
  • Psyillium Husk Powder
  • Canola Oil
  • Potato Starch
  • Wholegrain Maize Flour
  • Yeast
  • Egg White Powder
  • Invert Suga

Shelf life: eight days

Packaging: Food grade heat sealable polypropylene with a 30 micron gauge, suitable for recycling.

Product manager: Aisling O’Loughlin

Brand website:

What the company says
PureBred’s range of gluten free bread has been created with the health and dietary needs of Australians in mind.

One in one hundred Australians are living with coeliac disease and gluten intolerance. Tasty gluten free bread is a much sought after food for Australians living with gluten intolerance and coeliac disease. Many people avoid bread completely as they are limited to tasteless ‘cake-like’ bread that crumbles in your hands.

PureBred contains an exclusive sourdough recipe to deliver the taste of traditional bread to people who’d given up hope. PureBred is high fibre, low fat, gluten free, wheat free and dairy free bread that you don’t have to toast to enjoy.

PureBred contains half the amount of fat of the leading brand of gluten free bread, up to three times the amount of fibre and comes in small, portion controlled slices to help control calorie intake.

PureBred is available in White Farmhouse Loaf, Super Soft White Sandwich Rolls, Multigrain Farmhouse Loaf and Seeded Wholegrain Sandwich Rolls. PureBred is available at Coles.


Baby Bites by Luke Mangan

Baby Bites by Luke Mangan is the first fresh baby food range in Australia that has been developed by a Michelin-star trained chef.

Product name: Baby Bites Toddler Pots

Product manufacturer: Baby Bites by Luke Mangan

Shelf life: 21 – 26 days (35 days from manufacture)

Lamb Pot Roast: Chicken stock, water, Australian lamb, sweet potato, potato, pumpkin, broccoli, carrots, celery, onions, tomato paste, potato flour, garlic, thyme

Chicken Paella: Chicken stock, water, Arborio rice, Australian chicken, onions, red pepper (capsicum), peas, parsley, garlic, smoked paprika

Chicken Casserole: Chicken stock, Australian chicken, water, Pearl barley, carrots, onions, celery, sunflower oil, potato flour, rosemary powder

Packaging: Cardboard outer, plastic bowl-shaped tub for easy serving

Product manager: Melanie Gill and Heath Molloy

Brand website:

What the company says
Baby Bites by Luke Mangan is the first fresh baby food range in Australia that has been developed by a Michelin-star trained chef.

The meals are made without any preservatives or additives so time-poor Australian mums and dads can easily serve their young children quality home-style food no matter how busy their day gets.

The new range of Toddler Pots includes three wholesome dishes: Lamb Pot Roast with Vegetables, Chicken Casserole with Pearl Barley and Chicken Paella, which are made in small batches and gently cooked so that young taste buds can enjoy the taste of real ingredients and freshly made, nutritious food.

The Baby Bites Toddler Pots are suitable for toddlers over ten months old and will be available nationally at Thomas Dux stores, or delivered to your door by Aussie Farmers Direct from mid-February 2013, RRP $3.95 for a 180g pot.


Yummia: Bircher Muesli & Breakfast Trio

Product name: Yummia: Bircher Muesli & Breakfast Trio

Product manufacturer: Yummia

Ingredients: rolled oats, natural yoghurt, fresh and dried fruits.

Shelf life: Fresh 2 weeks, and can be frozen for up to 6 months

Packaging: Individual portion size packs in tamper evident containers, with a carbon neutral cardboard wrap and spoon included.

Product manager: Mia McCarthy

Brand website:

Describe the product
Yummia is an industry leader in yummy and convenient breakfast products. All products come ready made, suitable for immediate sale and consumption. Yummia offers two distinctive and innovative product lines; bircher muesli and breakfast trio.

BIRCHER MUESLI – A traditional bircher muesli product with a twist. Already pre-made for convenience. LOW GI rolled oats, pre-soaked in fresh fruit and lush natural yoghurt. We do not soak our product in juice. NO ADDED SUGAR, ALL NATURAL.

BREAKFAST TRIO – An exciting and innovative product exclusive to YUMMIA. A triple layered product consisting of an oaty, almond base, with fresh fruit and natural jelly topped off with natural yoghurt. An exciting new mouthful with each bite! NO ADDED SUGAR, ALL NATURAL.


New Ice Cream Cone Cookie

Product name: Ice Cream Cone Cookie

Product manufacturer: Snowy Mountains Cookies

Ingredients: Wheat flour, white sugar, butter, icing sugar, 100s & 1000s, free range eggs, golden syrup, free range egg white, cream of tartar, natural colour

Shelf life: approx four months

Packaging: Each Ice Cream Cone Cookie is wrapped individually

Product manager: Nolen Oayda – Snowy Mountains Cookies

Brand website:

What the company says
It's an ice cream that doesn't melt – the Ice Cream Cone Cookie! Made with no preservatives, no artificial colours or flavours, and using only the best quality ingredients, such as free range eggs – for a wholesome, natural and guilt-free cookie experience.

San Remo Wholemeal CousCous

Product name: San Remo Wholemeal CousCous

Product manufacturer: San Remo

Ingredients: Wholemeal durum wheat semolina

Shelf life: Greater than two years

Packaging: On Creative

Product manager: Tom Rippon

Brand website:

What the company says
Treat your tastebuds to the flavours of the Mediterranean with San Remo’s new Wholemeal CousCous.

With a distinct and delicious nutty taste, it is a versatile accompaniment to traditional meals; Wholemeal CousCous goes well with stews or tagines, dried fruits, vegetables, lean meats or even Mediterranean-inspired summer dishes or salads.

Easy to prepare and ready in six minutes, it is an inspired alternative to rice or potatoes.

New Wholemeal CousCous is low in fat, high in fibre and a good source of protein.

It follows San Remo’s standard CousCous variety.

“CousCous almost certainly originated in North Africa but for hundreds of years it has been an important part of Italian pasta culture,” said Mr Michael Neale, chief marketing officer at San Remo.

“With its distinct nutty taste, new Wholemeal CousCous suits a range of recipes especially those including nuts, fruit and red meat.

“San Remo Wholemeal CousCous is high in fibre, but we believe people will buy the product based on the taste.

“I think they will use standard CousCous with fish and white meat, and the Wholemeal CousCous with stronger flavoured dishes.”

San Remo Wholemeal CousCous comes in a convenient 450g box and is available at Woolworths supermarkets.