Up and coming yoghurt manufacturer Chobani has lost a court case in the UK over the branding of its US made yoghurt as Greek.
According to Just Food, the trial originated after rival Fage claimed that the labelling was confusing for UK consumers.
Mr Justice Briggs granted a permanent injunction and said Fage had succeeded in its claim to "restrain Chobani from passing off its American-made yoghurt in England and Wales under the description Greek yoghurt"
The issue highlights some of the problems with EU intellectual property laws, with many generic products with region based names, from Champagne to Danish feta, falling foul of regulations.
Chobani recently opened its $30 million factory in Dandenong, Victoria, creating over 200 food manufacturing jobs.