With more than 55 million hits on “probiotics” online, it can be hard to find science-based information from trustworthy sources. Therefore, as an industry leader, Chr. Hansen is launching The Probiotics Institute.
The new platform, The Probiotics Institute, provides educational and scientific content on probiotics and the human microbiome.
As the interest in probiotics and the microbiome continues to grow, not least during the past year where the world has found itself in unprecedented times, so does the number of misconceptions about probiotics and the benefits associated with them.
A new initiative from Chr. Hansen, a sustainable biotech company, sets out to clarify and provide clear information about probiotics to healthcare professionals and B2B customers on a global scale.
The Probiotics Institute is dedicated to education around the world of probiotics and the human microbiome. The aim is to provide relevant and engaging content on probiotics and the probiotic strains and solutions that have been scientifically documented.
Available first in English and, subsequently, in several other languages, the information is presented in an easily understandable format.
In addition to the global version, Chr. Hansen is also launching The Probiotics Institute (China), a service in Chinese specifically designed to match the needs of the Chinese market only.
At the same time, a locally hosted version of Chr. Hansen’s official website, in Chinese, is being developed and is expected to launch in June.
A local Chinese server hosting the corporate website will make it easier for Chinese stakeholders to access the information on the website quicker.
“We are excited to launch this platform across a number of important markets to provide an even better service and inspiration to our B2B customers and health care professionals,” said Christian Barker, executive vice president of Chr. Hansen’s Health & Nutrition Division.
“We have a strategic ambition to shape the global probiotics market through scientific leadership and expansion into new B2B customer groups and segments, and this initiative should be seen as a step in that direction.”
A scientific approach to probiotics
The Probiotics Institute is designed to give visitors the optimal user experience by providing scientific information about the usage and different benefits of probiotics, ranging from infants to seniors, including a guide for choosing the right probiotics.
“It is our ambition that The Probiotics Institute will foster the engagement of users and become a natural forum of reference and interaction for healthcare professionals and professional science communities,” said Kevin Mehring, senior vice president for human health, Chr. Hansen.
“We know that it can be challenging for healthcare professionals and our business partners to distinguish reliable evidence from many conflicting scientific studies of varying quality.
“We want to help them make informed choices in the probiotic jungle. We will do this by providing high-quality content on The Probiotics Institute, relevant for professionals needing information, scientific data or educational content within the field of probiotics.”
Mehring said Chr. Hansen’s role as specialists in probiotics means the company should help lead the way.
“We want to demonstrate Chr. Hansen’s commitment to education and increase the general awareness about probiotics with healthcare professionals and our B2B customers, based on our scientific approach to research and innovation,” said Mehring.
Chr Hansen has more than a century of experience in developing probiotics for the human microbiome, providing a range of health benefits and backed by science and supported research.
The Probiotics Institute provides science-based information on subjects like human microbiome, infant health, immune health, general information on probiotics and scientific studies data.
Some examples of the probiotics include Lactobacillus rhamnosus, the world’s most documented probiotic strain which demonstrates wide benefits, and Bifidobacterium, BB-12, which is associated with health benefits in several areas.
The best probiotic strains to support health are those that have been associated with health benefits in high-quality scientific studies.
For example, the health benefits associated with the Lactobacillus rhamnosus strain do not extend to other Lactobacillus rhamnosus strains. This means that the Lactobacillus rhamnosus, GR-1® is not able to exert the same health benefits as LGG®, despite them both being Lactobacillus rhamnosus strains.
Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries.
The company’s microbial and fermentation technology platforms, including its broad and relevant collection of around 40,000 microbial strains, have game-changing potential.