Coca-Cola adds a Raspberry twist for summer

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Coca-Cola Australia has announced the launch of a brand new flavour, Coca-Cola Raspberry which is available nationally as a limited-edition product from today.

The flavour is an Australian-first and a delicious twist on the classic taste of Coca-Cola.  The perfect summertime flavour, Coca-Cola Raspberry has 25 per cent less sugar than Coke Classic in keeping with the company’s commitment to reduce sugar across its range.

“With the warmer months just around the corner, Coca-Cola Raspberry offers Australians a fun and refreshing new flavour that will be a great addition to any summer BBQ or party,” Coca-Cola Australia spokeswoman Lisa Winn said.

Winn said the new flavour will start to roll out to grocery stores in Australia tomorrow.

“Coke Raspberry offers fans the quintessential summer flavour with a delicious splash of raspberry for something new,” she said.

“The taste really speaks to the classic Australian summer – fun, carefree, and refreshing.  And with 25 per cent less sugar, it makes for the perfect icy cold summer treat for those watching their sugar intake.”

The new flavour follows its success launch in New Zealand as well as the standout success of Coke’s recent limited edition flavours in Australia, including Coca-Cola Plus Coffee No Sugar and last year’s Coca-Cola Ginger.

“We’ve seen how much Australians have been enjoying our other limited edition flavours, like Coke Plus Coffee and Coke Plus Ginger.  Introducing a twist of raspberry seemed like the perfect fit for the Australian summer,” she said.

Ms Winn also hinted that there are more flavours to come from Coca-Cola.

“Australians can expect more exclusive and limited edition flavours in the coming year as we work to create new, delicious combinations to match the diverse tastes of our customers.”