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<strong>Coca-Cola has released limited edition 'retro look' packaging for its Fanta, Sprite and Lift beverages, as well as a special release of Mello Yello by Lift.</strong></p>
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Making a 30 year comeback, Mello Yello by Lift will be sporting its iconic 80s logo, while Lift will bring back its 90s look, Fanta the 80s and Sprite bringing the 70s back.</p>
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Delia Maloney, Flavours marketing manager, Coca-Cola South Pacific, said "‘Retro’ is a great business opportunity, as it drives volume and consumer engagement with both young and older audiences. Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales."</p>
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In market through January and February, the ‘retro look’ range will be available in participating grocery, convenience stores and petroleum outlets.</p>
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