Posted by Rita Mu
The Coca-Cola Company and PepsiCo have settled a trademark-infringement lawsuit over packaging designs.
In October, Coca-Cola sued PepsiCo, claiming the packaging of the company’s low-calorie Trop50 fruit juice was too similar to its Simply brand juices.
US District Judge Sim Lake signed an order to dismiss the suit late last week. Terms of the settlement have not been disclosed.
Coca-Cola introduced its Simply juice line in 2001 with Simply Orange. The company launched another two flavours in 2007: Simply Grapefruit and Simply Apple.
PepsiCo launched its Trop50 stevia-sweetened orange juice in 2009, and introduced a redesign in August.
Image: ajc.com