Global packaging company Detpak has launched a collection of hot cups featuring imagery inspired by the architecture, textiles and traditions of coffee-producing nations with a goal to support social change using the power of coffee.
The company is working with charities in coffee growing regions to drive positive social change with five per cent of Coffee Origins cup sales donated to partner organisations. The first charity is Guatemalan-based Pueblo a Pueblo, which is focused on sustainable programs to improve the lives of people in coffee-growing communities.
Branded Detpak Coffee Origins Cup Gallery, Detpak’s vision for this range is to make a positive and sustainable impact far from home. The cups are not only unique to drink from, but each tell a story and enable the customer to become closer to the origin of the coffee itself.
“By purchasing the Detpak Coffee Origins Cup Gallery, you’re contributing to improving the health, education and food security of families in rural coffee growing communities around the world,” said Detpak’s Group Marketing Manager, Shane Fuller.
The range of PE-lined cups feature three designs, influenced by Guatemala, Cuba and Mexico, with imagery reflecting the countries’ rich history, design traditions, and cultures.
As the gallery evolves, more countries will be added to the collection, and the company will team with more charities.
Detpak Coffee Origins Cup Gallery will be showcased at the Melbourne International Coffee Expo that begins on March 30.