Coca-Cola Australia has launched a new campaign to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100 per cent recycled plastic by the end of 2019.
In April, the company announced its largest ever investment in recycled plastic for drink bottles. The move means that all its plastic bottles, 600ml and under, will be made from 100 per cent recycled plastic by the end of the year. This includes all brands from Coca-Cola, Fanta and Sprite to Powerade, Pump and Mount Franklin.
The change also means that Australia will be the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100 per cent recycled plastic on an ongoing basis.
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Director for sustainability at Coca-Cola Australia, Christine Black, said, “We are the largest drinks company in Australia and we have a responsibility to help solve the packaging problem. “Coca-Cola in Australia has made a significant commitment to investing in recycled plastic but there is more to do. Australians help every time they recycle a drink bottle.
“We want to see a strong, viable recycling industry in Australia and we can play our part by encouraging Australians to recycle and then to use recycled plastic in our bottles wherever we can. By recycling as often as possible, Australians can help us to use recycled plastic in our bottles.
“When a company as large as Coca-Cola combines our marketing expertise to encourage recycling with a commitment to using recycled plastic, our plastic bottles can become bottles again and again,” she said.