Off the back of news that Coke is extending its ‘Share a Coke’ campaign, the company appears to be jumping onto the bandwagon…or sleigh…with its Christmas-themed names.
So far, ‘Dancer’ and ‘Holly’ have been spotted on Coke cans, but whether ‘Blitzen’ or ‘Vixen’ are included remains to be seen.
We’ll also be on the look out to see if poor Rudolph got left behind, or if the value of his shiny red nose will be realised in time for his name to appear on the cans.
The company decided this week to extend the promotion through Christmas and into 2012 due to its surprising success, particularly on social networking sites including Twitter and Facebook.
Coca-cola has tapped into this market, by inviting consumers to head to its Facebook site and nominate and vote on the 50 new names.
Coca-Cola has not yet responded to request for comments on the Christmas promotion.