Coke’s Come Alive campaign

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Coca-Cola South Pacific has announced the next phase of its Coke Come Alive campaign.

With the launch of the Come Alive campaign comes a new range of packaging for the summer, the temperature-controlled designs feature on a number of wrappers will be affected when chilled.

Dianne Everett, Group Marketing Manager Coca-Cola Trademark, Coca-Cola South Pacific, said: "We are thrilled to launch the next exciting phase of the Coke Come Alive campaign.  We  believe it  will  provide  a  platform  which  will excite  people  about  this iconic brand over summer.”

The temperature-controlled designs will feature on most packaging variants, including 250ml cans, 390ml, 600ml, 1L, 1.25L, 1.25L. and 2L.