Coca-Cola Amatil will increase the size of it’s 250mL glass bottles to 330mL and added a resealable lid, in a move the global beverage giant says will add convenience and portability.
The new bigger bottle, which will feature a twist-top resealable cap in place of the current crown seal cap will enter the market next month.
The changes will be across the Coca-Cola, Coke Zero, Diet Coke, Sprite, Lift and Fanta varieties, but each flavour will retain its individual design.
Following extensive consumer research, which found most Australians believe 330mL is the ideal individual packaging size, and that a resealable cap is beneficial in today’s busy lifestyle, the company made the decision to implement the changes.
“By increasing the volume size of the Coca-Cola premium glass bottle range and adding a resealable cap, we are giving our on-premise consumers the size they want of their favourite soft drink, with the extra convenience of portability,” Trent Lilienthal, Coca-Cola Licensed, Customer and Commercial Manager said.
“The unique Coca-Cola design was invented in 1915 and is an integral component of one of the most recognised icons of our time, distinct on the basis of feel alone.
“These packaging changes are part of an ongoing evolution of a classic.”
More food and beverage manufacturers than ever before are embracing the demand for convenient and resealable packaging, and late last week, Taylors Winery’s announced it has developed a screw-top seal that could withstand the pressure of gassed sparkling wine and has releaseda line with the new lid.
What do you think of Coca-Cola Amatil’s decision? Is 330mL a better size, and does everything need a resalable lid these days?