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The global markets for technology, beauty and food products are growing at an impressive rate, with consumers in all corners of the globe expecting availability, prompt delivery, and a visible supply chain.
Food is perhaps the most challenging export for any country, as it necessitates precise delivery timings, strict customs compliance and sophisticated and reliable technology to maintain freshness and prevent contamination – with no margin for error.
For Australia to maintain food export compliance as global demand grows, its logistics industry will soon need to invest in the development of cold-chain technology, an industry expert told Prime Creative Media.
“As Australian food exports reach further afield, it’s crucial that the cold-chain technology used during transport can be trusted to maintain freshness, consistently,” said a representative of logistics technology manufacturer FEMC Australia.
According to the expert, improving technology will be increasingly important for transporting perishable items to countries with immature cold chains.
“While the Australian cold chain is robust – a necessity given the tough climate – many countries importing its goods do not have the technology required to guarantee safe delivery,” she added.
The representative noted that by expanding into new markets, Australian exporters have the opportunity to further their reputation for quality, but the health implications of substandard cold storage through the supply chain could put this at risk.
Trade agreements with emerging markets will compound the issue of cold-chain compliance, she said.
“Initiatives by the Australian and world governments, such as the Trans-Pacific Partnership and recent free-trade agreements, highlight the fact that the importance of geographical borders is diminishing in the face of global demand,” the FEMC expert noted.
“Quality perishable goods are integral to Australia’s global import value proposition, so cold chain logistics technology needs to grow alongside the industry.”