Coca-Cola has apologised for the digital version of its “share a coke” campaign in South Africa which recently came under fire from the gay and lesbian community for being ‘homophobic’.
The campaign allows consumers to take the Coca-Cola script and replace it with a name/word on the can. When consumers attempted to type in the name “Gay”, a message allegedly popped up on screen reading “Opps, let’s pretend you didn’t try that,” whereas the use of the word “Straight” was acceptable, The Huffington Post reports.
Coke issued a statement on its website apologising for the mistake, stating that name and message auto-generator was not working as intended. The company also stated the it has since pulled the site down to rectify the issue.
“We apologize for this mistake,” the statement reads.
“As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices.
“… When errors like this happen, we take it seriously. Thank you for raising this with us, and we’ll get it fixed.”