Increasing consumer concerns surrounding the development of germs in packaged food could open up further demand for antibacterial packaging, says Canadean.
According to a recent report from the market research company, over 50 percent of respondents are more concerned about bacteria on the outside of cans than the presence of dirt, dust or dents in the packaging.
The survey also revealed that in addition to concerns over the transportation and storage of grocery products, there is a growing concern about the presence of bacteria and germs on everyday items.
The research revealed that 55 percent of British respondents were either “concerned” or “very concerned” about germs on the outside of cans. Those aged 18-24 years were the least likely to view bacteria as an issue (49 percent) and those aged 55 and older the most (63 percent). Males are more likely to be worried about bacteria (57 percent) compared to females (53 percent).
In addition, consumers are more worried about the presence of bacteria on canned products than signs of dirt on packaging (42 percent), or dust on a can (32 percent). When it comes to the presentation of cans, consumers are still more worried about bacteria, but less about the deformation of a can (46 percent) or if a label is discoloured (48 percent).
“Consumers are becoming more conscious about the distribution and storage of grocery products and the implications this has on the safety and quality of food,” says Michael Hughes, lead analyst at Canadean.
“As such, there is a clear demand for products that have antibacterial packaging to help reassure consumers. This will be particularly true with products that are purchased on-the-go and from retailers that consumers are unfamiliar with and where they are less confident about the safety and quality of products.
“Given that older consumers are most worried about the presence of bacteria – which can be linked to a greater level of concern about immunity and maintaining health, the demand for antibacterial packaging will only intensify in the future as society continues to age.”