Coopers Brewery has launched Coopers Dry – a refreshing, fine filtered lager introduced to provide greater choice in Australia’s dry, low-carb category.
This easy-drinking beer will be available across Australia in keg, bottle and can formats by the end of September.
Coopers sales and marketing director Cam Pearce, said Coopers Dry was an entirely new beer that had been developed to meet the growing public demand for this style of lager.
“Dry or low carb beers currently represent more than 15 per cent of the total Australian beer market, but there are relatively few brands from which consumers can choose,” he said.
“Coopers Dry will provide consumers with a refreshing alternative, offering low malt sweetness and modest bitterness that can be enjoyed with a wide range of foods all year round,” said Pearce.
In developing the beer, Coopers has used a highly fermentable Pilsner malt from its own maltings as the foundation.
It is fermented at a low temperature for an extended period, allowing a specially selected strain of yeast to effectively consume all the fermentable sugars, producing an exceptionally dry finish.
This process produces a mix of flavour compounds that enhance the use of the hop variety Magnum.
“Dry beers are now well established in the market,” said Pearce.
“Coopers Dry will offer consumers a premium quality alternative and we expect it will be well received in the market.”
With Coopers Dry entering the market, Coopers Clear will be withdrawn from sale.