Coopers Brewery is launching a new series of DIY beer extracts in response to the growing interest in craft beer across the world.
The new premium quality brewing extracts are being released under the Thomas Cooper label and have been designed to help DIY brewers mimic most popular styles of craft beer.
At the same time, Coopers has revamped and refreshed the labelling for its Original and International DIY Beer extracts, adding multi-language information and nutritional panels.
Coopers Marketing Manager, Brewing Products, Scott Harris, said craft beer was the fastest growing sector of the beer market worldwide and DIY brewers were increasingly looking to make craft styles of beer at home.
“This particularly applies to enthusiasts who have progressed from making basic brews to more intricate beer styles,” he said.
“The Thomas Cooper range comprises high quality pure malted barley extracts, each with its own specifically matched yeast blend and are designed to be used with additional brewing adjuncts to replicate the bolder characters and flavours associated with craft beers.
“A good example of this is the Brew A IPA which has a significant level of both bittering and aromatic hops matched with west coast style yeast which when made as directed will give a higher alcohol by volume (ABV) level, extra hoppy IPA typical of the north west USA craft breweries.
“The range is designed to encourage experimentation by experienced DIY brewers who want to further develop the brews into their own unique craft beer styles.”
Harris said the new Thomas Cooper range included an Amber Ale, US American Pale Ale and US Indian Pale Ale (IPA), styles of beer, which together represent the majority of craft beers consumed.
The labelling for the three Coopers’ ranges had been changed to meet demands of overseas markets and to give them a familiar “Coopers” feel.
“Overseas markets now demand nutrition panels, while the old labelling was also due for a refresh,” he said.