Coopers wins beer rights for Australian Open

Coopers Brewery has partnered with Tennis Australia and won the exclusive beer pourage rights for the Australian Open for the next five years.

The agreement means that only Coopers beer will be poured at Melbourne Park throughout the two weeks of the Australian Open, as well as lead-in tournaments in Brisbane, Sydney, Adelaide and Hobart from 2017 and Perth from 2018.

It also includes pourage rights for all other sporting and entertainment events at Melbourne Park.

The value of the contract has not been disclosed, but Coopers National Sales and Marketing Director, Mr Cam Pearce, said it was one of the largest national sporting agreements Coopers had signed.

“It’s great to be partnering with Tennis Australia. We are very excited about our involvement in the Australian Open,” he said.

“The Australian Open is one of only four grand slam events in the world and a highlight of the Australian sporting calendar.

Pearce said Coopers would be supplying Coopers Original Pale Ale, Coopers Premium Lager and Coopers Premium Light throughout the event.

He added that in the lead up to the event, Coopers would be undertaking an exciting package refresh for both Coopers Premium Lager and Coopers Premium Light to provide a fresh, vibrant look to coincide with and support the Australian Open.

“We have been working hard with Tennis Australia in preparing for the Australian Open 2017 and we are looking forward to giving tennis fans a special Coopers’ experience,” he said.

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