Dairy Australia has announced its axing its long running Dairy Good logo, but not everyone is pleased about the decision.
The logo has been used by Australian dairy manufacturers to promote the local industry both domestically and in international markets since the 1980s.
According to The Land, processors received a letter from Dairy Australia last week announcing that all licences to use the logo will cease within six months.
Key factors behind the decision were a low uptake by manufacturers, low recognition by the public and a risk of counterfeiting in overseas markets, including China.
Dairy Australia is now considering other certified-Australian branding options.
Independent processor, United Dairy Power, says the move will come at a serious cost for Australian manufacturers and general manager, Darryl Cardona, has written to UDP asking that the decision be reversed.
Cardona said alternative trademarks including AusBuy and Australian Made cost tens of thousands of dollars a use to use, whereas the Dairy Good logo is free.
Changing products' packaging to no longer display the Dairy Good will also about $1,000 per product, he said.
"I want to see it retained for use in the Australian market … I think it's a silly thing to delete it from the Australian market."
If Cardona's request to have the logo reinstated fails, he has offered to take it over and manage its use by other manufacturers, The Standard reports.