Two new skills development programs packed with practical information and useful tools are being launched to help drive success in wine exporting and wine tourism.
The programs are supported by the Australian Government’s $50 million Export and Regional Wine Support Package.
One of the programs, Growing Wine Exports, starts in wine regions from the 2nd of October 2018.
It provides practical, hands-on working sessions and workshops for new and existing wine exporters looking to select, enter and/or build export markets.
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The working sessions are designed to evaluate export prospects and the workshops are focused on building an effective export plan.
The other program, Growing Wine Tourism, starts in late October 2018. It is for people wanting to take a more strategic approach to developing and delivering their wine tourism products and services, including understanding the visitor economy and their international readiness.
The programs will be delivered to wine regions through workshops, webinars and online learning.
Assistant minister for agriculture and water resources senator Anne Ruston said a key factor for growth in the wine sector was capturing opportunities in major export markets, such as the US and China.
“There’s also an opportunity to expand our wine tourism offering and treat wine products as liquid postcards for our regions,” she said.
“These programs will equip businesses with plans, tools and advice to increase their chance of success in global markets,” said Ruston.
Wine Australia chief executive officer Andreas Clark said the impact of the program tools and detailed market analysis would be fantastic for the wine sector.
“Whether you’re a new or existing exporter – or a wine business looking to expand your wine tourism offering – developing a strategy that cuts-through can be challenging,” he said.
“Participants will receive advice about reducing the risks associated with exports and wine tourism, and, in turn, will strengthen our global reputation for fine wine and tourism,” said Clark.