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Digestive wellness on the rise among consumers

Ever since digestive health was dubbed a ‘mega-trend’ back in 2010, gut-health has been growing its influence in the scientific, nutrition and consumer arenas. Today, consumers are increasingly paying attention to their digestive health,. As understanding of digestive health grows, consumers are now recognising the wider benefits a healthy gut can have on their overall state of wellbeing.

Research shows that 63 per cent of consumers recognise that digestive health plays an extremely important role in their physical health and 57% in relation to their mood. As a result, feeling good is now the main driver for consumers wanting to improve their digestive health with 1 out of 3 consumers doing so to either feel more active or more relaxed. These findings illustrate how consumer mindsets are changing, with many having a much greater understanding of the wider benefits associated with digestive wellness.

The prebiotic effect
The role of the colon goes far beyond digestive health. This means that the influence of fermentable fibres, in particular ones that lead to a prebiotic fermentation pattern and positively support the microbiota, reach out to other parts of the body and influence hunger-satiety (energy intake), mood and much more.

BENEO’s inulin and oligofructose, are natural, non-GMO, clean label and clinically proven plant-based prebiotic fibres that are derived from chicory root via a gentle hot water extraction method, unlike some other fibres that are artificially or chemically made. They are the preferred nutrients for beneficial gut bacteria and therefore encourage positive modulation of the microbiota composition to take place. This in turn improves digestive health and inner wellbeing by supporting normal bowel regularity and a healthy gut microbiota by increasing beneficial bacteria. There is a comprehensive body of high-quality scientific studies (in excess of 150) available covering several of these aspects that confirm the health benefits of BENEO’s chicory root fibres. As well as a wealth of scientific studies, BENEO also has an exclusive EU health claim for its inulin in promoting digestive health.

Putting it into practice
There is clearly an appetite for products that promote good digestive health amongst consumers. Ingredients providers, such as BENEO, are creating very real ways for manufacturers to make the most of this trend. The wide range of drinkable and edible product ideas available from the BENEO-Technology Center, which incorporate prebiotic chicory root fibres for added health benefits, provide a wealth of opportunity for manufacturers which are looking to innovate

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