Drambuie celebrates brand relaunch

Scotch Whisky Liqueur, Drambuie has had an official relaunch which includes a three-month bar activation, ‘A Night with the Nail’, hosted each Thursday at The Swinging Cat in Sydney’s CBD.

The activation involves a recurring ‘Drambuie-themed’ evening to promote the revival of its most famous serve, The Rusty Nail, along with a range of new Drambuie cocktails. Bar-goers will be treated to an exclusive Drambuie experience and live jazz music as they enjoy the flavour and energy of the New Orleans inspired underground bar.

The Rusty Nail is a timeless whisky cocktail born in the infamous New York nightclubs of the early 60s and served at the renowned ‘21 Club’ frequented by Hemmingway, Marilyn Monroe, and Frank Sinatra. At a time when the legendary carousing of the Rat Pack came to prominence, the Rusty Nail was adopted by the scene, confirming the drink’s iconic status and establishing its place in pop culture history.

More recently, the cocktail was the drink of choice of Saul Goodman and featured in the very first episode of Netflix’s TV series Better Call Saul.

In a mission to revive The Rusty Nail and recruit a new generation of fans to Drambuie, the bar activation is defined by elements of the brand’s history that will resonate with the current generation of drinkers.

Swinging Cat Owner Pete Fischer is excited to treat visitors to this exciting new venture.

“Our regular customers love to be transported to a different time and place when they visit The Swinging Cat. This Drambuie partnership will offer a different kind of experience and one not to be missed,” he said.

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