Cambridge-based company Wikicell Designs have created a nutritious, edible, skin-like packaging that encases and protects food in the same way that a grape is protected by its skin.
As consumers become more aware of the total environmental impact of their food choices, particularly excessive amounts of non-biodegradable packaging, many companies are making a sincere effort to show consumers that they are also conscious of the problem, such as the Texas grocery store that has gone completely packaging free.
Wikicells go one step further, taking cues from natural products such as grapes and oranges, encasing food and beverages in a protective skin that also provides additional nutrients.
The soft skins are made up of mostly food particles, such as chocolate, seeds or fruit, which are held together by healthy bonding ions such as calcium, according to CEO and co-founder Robert Connelly.
For those who are a bit wary of the skin-like substance, the packaging can be removed and is completely biodegrable.
So far they have encased ice cream in a fudge Wikicell, yoghurt within strawberry skins and orange ones filled with orange juice.
The company has just closed US $10 million in Series A financing and will begin public testing early next year.
Photo by Mark Garfinkel